Home / Best Book Promotion Companies & Sites for Indie Authors in 2024
Being an indie author is tough. You’ve put your heart and soul into writing your book, but now comes the hard part—getting it in front of readers. With so many options out there, it’s easy to feel overwhelmed. Where do you even start? Don’t worry! We’ve got you covered. In this post, we’ll walk you through some of the best websites that can help you promote your book, boost your visibility, and reach more readers.
Let’s be real—indie authors don’t have the luxury of a big marketing budget or a team behind them like traditional publishers do. But that doesn’t mean your book should go unnoticed. The key is smart promotion. With the right strategy and platforms, you can get your book in front of the right readers and even build a loyal fanbase over time. Thankfully, there are plenty of platforms created specifically for indie authors to help you stand out in a crowded market.
Not all book promotion sites are created equal, so it’s important to know what to look for. Here are a few things to keep in mind when you’re deciding where to promote your book:
Audience Reach: Does the platform attract a lot of readers who are interested in your genre?
Affordability: Does it fit within your budget? Promotion can get expensive, so you want to make sure you’re getting good value.
Proven Results: Have other authors seen success with this platform?
Ease of Use: Is it easy to set up and manage your promotions?
Genre Focus: Does the platform cater to your specific genre, or is it too broad?
These questions will help you narrow down the options and find the sites that will give your book the best shot at success.
Overview: BookBelow is a leading platform helping indie authors connect with readers through targeted promotions and daily deals.
Key Features:
Pros: Simple setup, high visibility, and cost-effective promotion options with generous discounts.
Cons: Promotion options are mainly focused on discounted books, which may limit premium book campaigns.
Who Should Use It: Indie authors and publishers looking for quick, easy, and affordable promotion options with a broad audience reach.
Promote NowOverview: Goodreads is a popular platform for book lovers to share reviews, track reading, and find book recommendations.
Key Features: Book reviews, reading lists, user-generated recommendations, and community discussions.
Pros: Large reader community, valuable for book discovery and reviews.
Cons: Requires active engagement and regular updates from authors.
Who Should Use It: Authors looking to engage with readers and gather reviews.
Visit GoodreadsOverview: Amazon is a major online retailer with a vast marketplace for books, including eBooks and print books.
Key Features: Wide reach, various promotional tools, and a large audience of potential readers.
Pros: High visibility and sales potential, comprehensive promotional tools.
Cons: High competition, fees for promotional services.
Who Should Use It: Authors looking to sell and promote books to a global audience.
Visit AmazonOverview: One of the most widely known platforms, BookBub offers massive visibility with its featured deals.
Key Features: Genre-specific promotions, large email lists, and high-traffic website exposure.
Pros: High potential for boosting sales and reaching millions of readers.
Cons: High cost and competitive approval process.
Who Should Use It: Authors with well-reviewed books who are willing to invest in premium promotions.
Visit BookBubOverview: CraveBooks focuses on daily deals and promotions for both new and established indie authors.
Key Features: Affordable promotion packages, genre-specific newsletters, and featured book spots.
Pros: Cost-effective with flexible options.
Cons: Smaller reach compared to top-tier platforms.
Who Should Use It: Authors starting out or those with budget constraints.
Visit CraveBooksOverview: Freebooksy specializes in promoting free eBooks to a large audience.
Key Features: Targeted email lists, daily deal promotions, and genre-based marketing.
Pros: Great for increasing downloads and reviews for free books.
Cons: Limited to free books only.
Who Should Use It: Authors running free promotions to build readership.
Visit FreebooksyOverview: Bargain Booksy targets readers looking for discounted eBooks.
Key Features: Budget-friendly promotions for books priced under $5.
Pros: Effective for driving sales of low-cost eBooks.
Cons: Less suitable for higher-priced books.
Who Should Use It: Authors with discounted eBooks seeking volume sales.
Visit Bargain BooksyOverview: BookSweeps offers promotional opportunities through giveaways and email campaigns.
Key Features: Sweepstakes, reader magnets, and cross-promotion with other authors.
Pros: Effective for building email lists and engaging readers.
Cons: Less focus on direct sales.
Who Should Use It: Authors looking to grow their email list and engage with readers.
Visit BookSweepsOverview: ENT promotes discounted and free eBooks across various genres.
Key Features: Targeted emails, genre-specific promotions, and daily deal listings.
Pros: Affordable pricing with solid results for discounted eBooks.
Cons: Less effective for new releases without reviews.
Who Should Use It: Authors with established books at discounted prices.
Visit Ereader News Today (ENT)Overview: Robin Reads curates daily eBook deals for its large subscriber base.
Key Features: Personalized email promotions and niche-specific marketing.
Pros: Affordable and targeted exposure.
Cons: Strict acceptance criteria for book quality.
Who Should Use It: Authors with well-reviewed books looking for cost-effective promotions.
Visit Robin ReadsOverview: Booksends offers promotions for both discounted and full-price books.
Key Features: Genre-specific email lists and customizable promotion packages.
Pros: Flexible pricing with options for different price ranges.
Cons: Moderate reach compared to larger platforms.
Who Should Use It: Authors looking for diverse pricing options.
Visit BooksendsOverview: Just Kindle Books promotes your book across three sites and two newsletters, including eReaderNation and BookSliced. They have a substantial reach with 50,000 newsletter subscribers, 79,000 Facebook followers, 60,000 monthly page views, and 500,000 monthly social media impressions.
Key Features: Multi-site promotion, extensive email and social media outreach, and substantial daily engagement.
Pros: High visibility with combined daily metrics of 120 paid purchases, 2,500 free book downloads, and numerous KU borrows.
Cons: Limited to Kindle books and may not be as effective for non-Kindle formats.
Who Should Use It: Authors with Kindle books seeking extensive promotion through multiple channels and a broad audience.
Visit Just Kindle BooksOverview: Fussy Librarian promotes eBooks through curated lists sent to engaged readers.
Key Features: Personalized recommendations, daily email lists, and broad genre coverage.
Pros: Affordable with a tailored reader base.
Cons: Variable results based on genre popularity.
Who Should Use It: Authors with niche genres or limited budgets.
Visit Fussy LibrarianOverview: Specializing in romance, Red Feather Romance promotes eBooks within the romance genre.
Key Features: Genre-specific promotions, reader-targeted emails, and daily deal features.
Pros: Effective for reaching romance readers.
Cons: Limited to romance books only.
Who Should Use It: Romance authors seeking targeted promotions.
Visit Red Feather RomanceOverview: Book Adrenaline targets readers of mystery, thriller, and crime fiction.
Key Features: Genre-specific newsletters and discounted book promotions.
Pros: Highly focused and affordable for its niche.
Cons: Limited to specific genres.
Who Should Use It: Mystery, thriller, and crime fiction authors.
Visit Book AdrenalineOverview: ManyBooks features free and discounted eBooks across various genres.
Key Features: Genre-specific emails, featured book spots, and review promotion.
Pros: Affordable and broad genre coverage.
Cons: Smaller audience reach.
Who Should Use It: Authors looking to build visibility across multiple genres.
Visit ManyBooksOverview: Reedsy Discovery showcases new releases to a community of readers and reviewers.
Key Features: Professional reviews, featured book lists, and community engagement.
Pros: Great for new releases and generating reviews.
Cons: Limited to newly published books.
Who Should Use It: Authors launching a new book seeking initial reviews.
Visit Reedsy DiscoveryOverview: This platform connects authors with reviewers across different genres.
Key Features: Book review listings, genre-specific promotions, and editorial services.
Pros: Useful for generating reviews and boosting credibility.
Cons: Less focus on direct sales.
Who Should Use It: Authors looking for reviews over immediate sales.
Visit The Book Review DirectoryOverview: Written Word Media operates multiple promotion sites like Freebooksy, Bargain Booksy, and Red Feather Romance.
Key Features: Multi-platform promotion, targeted emails, and diverse genres.
Pros: Scalable options with a wide reach.
Cons: Higher cost for comprehensive campaigns.
Who Should Use It: Authors looking for multi-channel promotions.
Visit Written Word MediaOverview: StoryOrigin helps authors build mailing lists and run group promotions.
Key Features: Newsletter swaps, reader magnets, and cross-promotions.
Pros: Strong community focus with effective list-building tools.
Cons: Requires active participation and networking.
Who Should Use It: Authors seeking organic list growth and collaboration.
Visit StoryOriginOverview: Book Goodies is a platform for indie authors to list their books and participate in promotions.
Key Features: Author interviews, free and discounted book listings, and guest posts.
Pros: Free and low-cost promotion options.
Cons: Limited reach without premium features.
Who Should Use It: Authors on a budget looking for basic promotion.
Visit Book GoodiesOverview: Books Butterfly promotes books through its large reader base and app downloads.
Key Features: App notifications, email promotions, and genre-specific campaigns.
Pros: Effective for driving app downloads and book visibility.
Cons: Less focus on traditional eBook formats.
Who Should Use It: Authors looking to leverage app-based promotions.
Visit Books ButterflyOverview: Awesome Gang provides a variety of promotional services for indie authors.
Key Features: Newsletter features, promotional deals, and targeted marketing.
Pros: Multiple promotion options and affordable packages.
Cons: Smaller audience compared to major platforms.
Who Should Use It: Authors looking for budget-friendly promotional solutions.
Visit Awesome GangOverview: Book Gorilla offers personalized daily recommendations for readers, making it a good platform for getting your book in front of the right audience.
Key Features: Free and discounted book deals, targeted email newsletters, and a focus on personalized recommendations.
Pros: Affordable pricing and effective for niche genres.
Cons: Limited reach compared to more prominent platforms.
Who Should Use It: Indie authors with discounted books or those looking to reach specific reader demographics.
Visit Book GorillaBelow is a detailed table of paid book promotion services with their pricing, policies on erotica content, and specific requirements:
| Service | Price | Erotica Allowed? | Requirements and Notes |
|---|---|---|---|
| AllAuthor | $29 | Yes | Duration: 6-month promotion period Audience Size: 50,000+ Twitter followers Additional Benefits: Mock-up creation tools, regular social media promotion, author profile page |
| Author Ad Network | $129 | Yes and No | Reach: Promotes to 28 different sites simultaneously Erotica Note: Will only promote erotica to sites that allow it Value: One-stop promotion across multiple platforms |
| Awesome Book Promotion | $10 - $25 | Yes | Flexibility: Choose from 5 different platforms Scheduling Options: Can spread promotions across different dates or stack them all in one day Best For: Authors wanting customizable promotion schedules |
| Birdsheaven | $20-$25 | Yes | Specialty: Focused on erotica and romance Categorization: Books are rated based on erotica level Audience: Dedicated readers of adult content |
| Book Barbarian | $35 - $55 | No | Genre Restriction: Sci-fi and fantasy only Review Requirements: Minimum 10 reviews with 3.5+ star average Audience: Large, dedicated sci-fi/fantasy reader base |
| Book Basset | $8 per day - $22 per day | No | Content Policy: No explicit content whatsoever Promotion Options: 'Featured author' or 'giveaway of the day' Flexibility: Daily rate options for different budgets |
| Book Cave | $15 - $44 (Genre) | Yes | Review Requirements: 10-20 reviews (exceptions for new releases if author has well-reviewed backlist) Length Requirement: 100+ pages Price Restriction: Max $2.99 during promotion, must be free, $0.99, or 50%+ discounted |
| Book Reader Magazine | $20 | Yes | Duration: 7-day homepage feature Bonus: Free author interview submission included Visibility: Featured spot guarantees prominent placement |
| Book Tweeters | $15 - $65 | No | Reach: 500,000+ Twitter followers Duration Options: 1-5 days of promotion Platform: Twitter-focused marketing |
| bookdealio | $70 - $250 | - | Price Requirement: Must be free or discounted by at least 50% Typical Max Price: $1.99 for deals section Lead Time: Apply approximately 1 month in advance |
| BookDoggy | $18 - $20 | Yes | Promotion Channels: Newsletter, website, and personalized Facebook post Flexibility: Will link to series pages, giveaways, or promotional videos Value Add: Cross-platform promotion for one price |
| BookMelon | $19 - $49 | No | Genre Restriction: Nonfiction only Cover Requirement: High-quality professional book cover Review Threshold: More than 10 ratings with 3.5+ star average (prelaunch books excluded) |
| BookRaid | $0.15 - $60 | Yes | Cover Requirement: High quality covers only Review Policy: No minimum but quality of reviews considered Pricing Model: Cost per click with $60 maximum charge |
| BookRunes | $25 - $40 | No | Price Restriction: Book must be $2.99 or less Audience: Large email list of engaged readers Best For: Discounted books with broad appeal |
| Books Go Social | $89 - $499 | No Erotica | Service Type: Comprehensive marketing packages Includes: Amazon and Facebook ad programs Premium Features: NetGalley promotion and editorial reviews |
| Booksliced | $18 - $43 | Yes | Format: eBooks only Genre Note: Erotic romance accepted Promotion Types: Standard book promotions, series promotions, and custom articles about your books |
| BooksShelf | $150 - $300 | No | Featured Options: Book of the Day/Week packages Series Promotion: Special packages for book series Additional Services: Book cover design and other marketing services available |
| Buck Books | $9 - $29 | - | Price Requirement: Book must be $0.99 or less during promotion Review Standards: At least 10 reviews with 3.8+ average Quality Requirements: Well-written book description and professional cover design (specifically not Fiverr) |
| Dango Books | $15 - $25 | Yes | Price Restriction: Discounted price must be below $2.99 Length Requirement: Minimum 125 pages (children's books, non-fiction, and cookbooks exempt) Best For: Discounted full-length books |
| Deluxe Romance | $15 | Yes | Genre Focus: Romance only Audience Quality: Highly engaged list with high click-through rates Availability: Limited daily promotions, early booking recommended |
| Digital Book Today | $15 - $20 | - | Lead Time: Submit at least 4 days in advance Planning Tool: Online calendar shows available promotion dates User-Friendly: Easy scheduling system for authors |
| eBook Booster | $30 - $40 | Yes | Distribution: Submits to 13+ book blog sites automatically Guarantee: Promotion is guaranteed on all sites Upgrades: Additional promotional options available |
| EBook Deal Of The Day | $5-10 | - | Pricing Model: $5-10 per marketplace (Kindle, iTunes, etc.) Special Feature: Dedicated Kindle India promotion option Value: One of the most affordable promotion options |
| Ebook Hounds | $10 - $50 | Yes | Length Requirements: Nonfiction 100+ pages, Fiction 150+ pages Review Threshold: At least 10 reviews averaging 3+ stars Pricing Tiers: Multiple options based on promotion level |
| eBookSoda | $29 | Yes | Review Requirements: 8+ reviews (unless new release) with 3.5+ star average Price Restriction: $4.99 or less on promotion day Best For: Books with established review history |
| eReader Girl | $9 | No | Guarantee: Promotion via both email and website Value: One of the most affordable promotion options Best For: Authors with limited marketing budget |
| ExciteSteam | $15 - $75 | Yes | Review Standard: 4+ star average (new releases evaluated based on author's backlist) Pricing Preference: Free and discounted books preferred Genre Focus: Steamy romance and erotica |
| Free & Discounted Books | $12 - $25 | - | Lead Time: Submit at least 5 days in advance Genre Coverage: Almost all genres accepted Additional Option: Can list permafree books separately |
| Free Books Hub | $10 - $20 | - | Promotion Channels: Email, website, and social media Upgrade Options: Premium placement on site and Facebook available Value: Multi-channel promotion at affordable price |
| Genre Pulse | $16 - $50 | Yes | Acceptance Policy: No special requirements or restrictions Unique Selling Point: Prides themselves on 'not being fussy' Best For: Authors who struggle with strict requirements elsewhere |
| Goodkindles | $25 - $45 | Yes | Premium Features: Higher tiers include homepage promotion Promotion Channels: Social media and newsletter features Value: Comprehensive promotion across multiple channels |
| Grown With Hart | $10-$20 | Yes | Genre Focus: Primarily for Romance authors Additional Services: Cover design, blurbs, and list builders Value Add: One-stop shop for romance author needs |
| Hello Books | $35 - $65 | - | Submission Requirements: ASIN, cover, short description Author Requirement: Size of your mailing list needed Best For: Authors with established mailing lists |
| Hidden Gems Books | $10 - $50 | Yes | Audience: Thousands of quality subscribers, growing daily Schedule: Newsletter goes out twice weekly Additional Service: ARC program for attracting honest reviews Genre Strength: All romance genres |
| Hot Zippy | $23 - $337 | Yes | Flexibility: One of the widest ranges of options and prices Network: Promotion across four websites (Bargain eBook Hunter, Pixelscroll, Romance eBook Deals & 13 Horror Street) Customization: Choose dates, sites, and duration (2-30 days) |
| HistoricalReads | $15-20 | No | Genre Focus: Historical fiction only (including historical crime, thrillers, mysteries, sagas, romance, action/adventure, fantasy, and YA) Audience Size: Dedicated historical fiction readers Promotion Type: Newsletter and website feature |
| Instalove Book Club | $10 - $15 | Yes | Genre Focus: Romance books only Preference: Instalove titles preferred Value: Targeted audience at affordable price |
| Joelbooks | $15-$60 | No | Platform Reach: Active on Instagram, Pinterest and Facebook Popular Genres: Children's books, YA fiction, Thrillers, Sci-fi, Fantasy, Self-help and Business Content Type: Modern book lover website with diverse content |
| kbookpromotions | $140 - $780 | Yes | Format Restriction: eBooks only Price Ceiling: Maximum price $9.99 Investment Level: Higher-end promotion service |
| Kindle Nation Daily | $29.99 - $139.98 | - | Package Options: Daily, weekly or monthly packages Targeting: Option to promote to specific genre pages or site-wide Reach: Claims to reach up to 180,000 Kindle owners daily |
| KU Addicts Express | $15 - $20 | - | Platform Requirement: Must be on Kindle Unlimited for at least 30 days Quality Check: Editorial consideration of cover, summary, and reviews Best For: KU authors looking to boost visibility |
| LitNuts | $20 | Yes | Focus: Promotes only indie books (no Big 5 publishers) Price Flexibility: Accepts books at any price point Special Offers: Discounts available to Kindlepreneur followers |
| Love Kissed Book Bargains | $5 - $50 | Yes | Price Restriction: Book must be under $2.99 Quality Requirements: Professional cover and 3.5+ star rating Value: Affordable entry point with tiered options |
| NewInBooks | $299 - $499 | - | Service Type: Book launch promo stack with dedicated specialist Eligibility: Book must be released in past 6 months Format Support: Drives both paperback and ebook sales |
| Pillow Talk Books | $35 - $250 | Yes | Genre Focus: All romance genres, including erotica and dark romance Promotion Channels: Social, website, and newsletter blast Scheduling: Daily emails and rush order options available |
| Planet Ebooks | $20 - $60 | - | Features: Homepage feature, social media blasts, weekly newsletter Content Note: Erotic romance accepted only with tasteful cover Requirements: No minimum review quantity/score |
| Red Roses Romance | $25-45 | Yes | Genre Restriction: Romance or erotica only Review Threshold: Minimum 10 reviews with 3.5+ star average Audience: Dedicated romance readers |
| Romance Reads | $85 - $175 | Yes | Price Requirement: Must be free or $0.99 maximum Cover Requirement: High-quality cover mandatory Genre Focus: Romance-specific audience |
| Snicks List | $1 - $5 | No | Value: One of the most affordable promotion options Duration Options: Flexible promotion length with minimal price increases Permafree Deal: Year-long promotion for only $5 for permafree books |
| Steamy Romance Books | $34.99 - $349 | Yes | Genre Focus: Specifically for erotica books Additional Options: Premium features available Audience: Dedicated readers of steamy content |
| TCK Publishing | $10 | No | Cover Requirement: Professionally designed book cover Review Threshold: Minimum 10 reviews on Amazon with 4+ star average Price Restriction: Book must be $0.99 or cheaper during promotion |
| The Bookish Elf | $50-500 | No | Genre Coverage: Historical Fiction, Psychological thriller, Biography, Self-help, Romance, Horror, Mystery, Crime, Children's Books Service Range: Wide variety of promotion packages Investment Level: Options for different budget levels |
| The eReader Cafe | $25 - $40 | No | Review Requirements: Minimum 3 reviews with 4+ star average Lead Time: Submit at least 3 days in advance Length Requirement: Book must be over 100 pages |
| The History Quill | $3 – $4.50 | No | Genre Restriction: Historical Fiction only Value: One of the most affordable niche promotions Audience: Dedicated historical fiction readers |
| WhizBuzz Books | $49 | Yes | Erotica Policy: Accepted only if cover and title are suitable for general audience Duration: One-year promotion on site and social media Value: Long-term promotion for one-time fee |
| Wild Hearts Romance | $35 | Yes | Genre Focus: Exclusively for erotic and contemporary romance Audience: Dedicated romance readers Best For: Romance authors seeking targeted promotion |
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