Billion Dollar Bullseye

Billion Dollar Bullseye is an engaging book that outlines strategies for scaling and exiting a business. Author Jonathan Cronstedt, who is the founding president of Kajabi, shares his life and experience in this book.

The seven key principles at the core of this book are Purpose, Profit, Product, Prestige, Promotion, Persuasion, and People—a set of applications that enables every entrepreneur to grow their business at their desired pace. Each principle represents a major area of focus that can potentially elevate a business to the next level.

In Billion Dollar Bullseye, Jonathan lays out seven main beliefs to help every entrepreneur scale their business as much as they desire, and at the speed they desire. This book brings more value to anyone looking to figure out how best to scale their business — as well as their exit strategy when the time is right.

The book reads simply and clearly, as if Jonathan was talking directly to you the reader, while sharing his beliefs. And the strategies are practical, and come from Jonathan's actual experience, which adds value to this book.

One of the great strengths of the book is its broad applicability; it is not limited to just one industry — it can work for a business in any sector. Regardless if you are a seedled entrepreneur or a lifetime entrepreneur, this book can help you.

Jonathan also introduces a major topic with Bullseye Formula, a case for how to scale your business to the next level successfully. The idea behind this case is if you are focusing on just one goal, it will not be enough to grow your business, and the author encourages you, as the entrepreneur, to have many multipliers.

The unusual thing about this book was that each chapter culminated in an activity that was engaging for the reader and also connected to the text with some type of hands-on application. "Activities" like these not only serve to further one's critical thinking skills but also challenge you to engage in some type of self-assessment.

If you are trying to take your business to a new level of growth and develop an exit strategy, this book may be essential for you.