Planning a social media strategy for your business, company or non-profit? Give your marketing, advertising and social network campaign a shot of adrenaline with this insider's guide. A complete handbook on how to plan awe-inspiring content marketing, influencer marketing and inbound marketing programs, it's a must-see for Fortune 500 leaders, small businesses and mid-size firms alike. Featuring expert hints, tips and advice for organizations and brands looking to connect online via Facebook, Twitter, LinkedIn and other online platforms, including both non-profits and corporations, bestselling business author Scott Steinberg breaks down the new secrets to social media success inside. Through expert advice and training, your company will learn how to:
• Plan stunning social media, marketing and PR campaigns
• Measure ROI on social networks such as Facebook, Twitter and LinkedIn
• Connect with online customers and turbo-charge sales and revenue
• Build brand awareness and public support
• Boost online traffic, increase conversions, and slash advertising costs
